Description

Royal Caribbean’s “Come Seek” campaign reoriented the company around adventure (rather than cruising), changing perceptions of the brand (and category) among a critical audience who vowed they’d never cruise. But competitors were catching up. We needed to create distance from the category and pivoted our campaign from the sole physical depiction of adventure to the character-building “Benefits of Adventure”.

“Good Things Come To Those Who Seek” (Our strategic platform) has inspired a stream of work across TV, digital, social, OOH, print, PR and innovation. The campaign is part of a story that has secured long-term, sustainable growth worth an incremental $505 million since 2015.