For the FIFA World Cup 2006 Games in Germany, Puma wanted to connect with football lovers in a new way. We developed the most immersive mobile experiences that took people on an insider-tour through 12 German cities. We delivered tidbits of local culture, insider information around soccer, nightlife and other edgy experiences that only locals new about. We introduced them to the Berlin, Hamburg and Frankfurt that no tourist would ever see. I wrote and produced twelve of these trips, each for a different German city. They were featured on puma.com and local retail channels.
+500K downloads and CDs up into the first week of the world cup.