We wanted to make Morgan Stanley stand out as a leader in the marketplace and its employees feel special and part of something larger.
Convention has it that the world is getting smaller. But for Morgan Stanley and its clients it’s the opposite: the world is getting bigger. Its advisors uncover the most worldly investment insights, even in places where there used to be none. We didn’t just say it, but proved in our ads. Each execution revealed a pearl of wisdom. This was our way to bring new meaning to the words “World Wise”.
We also ran another campaign, specifically for its electronic trading platform (featured above). Again, we pointed out the Morgan Stanley competitive advantage through crucial facts and delivered it all in an rather absurd but attention-getting way.