Holocaust Memorial

Description

A CULTURAL TENSION STRATEGY

Problem:
“The Holocaust Never Happened”. This is a phrase that many Holocaust deniers still use today. Fascism is on the rise across Europe once again.

Solution:
Draw attention to the problem by provoking a public debate using the exact same phrase.

Results:
Newspapers, TV, radio stations and bloggers across Germany picked up the theme discussing our ad and the issue for months. We generated over 25 million impressions, not to mention millions in German Marks in donations for the Holocaust Memorial.

Unfortunately, some 16 years later, the issue is resurfacing across Europe again.

For

Society for the Promotion of Raising a Monument to the Murdered Jews of Europe